In General Mills’ extensive product catalog, Fiber One is the health and wellness darling. What started out as a standalone cereal in 1985 is now an expanded line that includes bars, breads, brownies, cottage cheese, muffin and pancake mixes, ready-to-eat muffins, and even yogurt. According to Susan Crocket, General Mills’ senior technology officer for health and nutrition, high-fiber offerings in the General Mills lineup (including Fiber One), are successful because they “actually taste good so people will actually eat [them]”.
Fiber One products are essentially marketed as a “one-stop shop” for fiber needs. One of the company’s main selling points is that a mere half-cup of their original cereal offers 14 grams of dietary fiber (56% of the low-end of the daily recommended 25 – 35 gram range).
Consider me not enthused, for two reasons. First, the Fiber One website resorts to misleading tactics and inaccurate figures to showcase their products. Second, some of their products contain questionable ingredients and less-than-desireable nutrition values.