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    A “Touch” Of Honey… And A Whole Lot More!

    ServeImageOne of Kellogg’s newest products is its Special-K low-fat granola.

    I came across it for the first time in the supermarket today and got such a kick out of its misleading advertising that I must share it with you.

    The front of the box states:

    “Touch of honey”

    I don’t know about you, but when I hear that something is sweetened with a “touch of honey”, I assume honey is the only sweetener used (and used in low amounts, no less).

    A look at the ingredient list reveals the following (I bolded certain ingredients for effect):

    Whole grain oats, sugar, corn syrup, oat bran, rice, honey, soluble wheat fiber, modified corn starch, soy grits, molasses, corn flour, natural flavor, salt, acacia gum, soy protein isolate, oat fiber, evaporated cane juice, malt flavoring high fructose corn syrup, niacinamide, reduced iron, BHT (preservative), pyridoxine hydrochloride (vitamin B6), thiamin hydrochloride (vitamin B1), riboflavin (vitamin B2), ascorbic acid (vitamin C), vitamin A palmitate, folic acid, ferrous fumarate, calcium pantothenate, vitamin D, vitamin B12.

    Sugar, sugar everywhere!  There are no less than seven different sweeteners — including honey — in this product.

    There most certainly is a “touch of honey”, along with a touch of sugar, corn syrup, molasses, evaporated cane juice, malt flavoring, and high fructose corn syrup.

    The sugar content isn’t anything extravagant (9 grams — or slightly over 2 teaspoons — per 3/4 cup serving), but it’s well beyond a “touch” of sweetness.  For what it’s worth, you get the same amount of sugar from a three-quarter-cup serving of Fruity Pebbles!

    Remember — and I will never tire of saying this — that the use of honey as a sweetener does not make a product healthier, lower in sugar, or less caloric.

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