I have just spent four and a half hours at the 2008 American Dietetic Association Food & Nutrition Conference & Expo visting hundreds of stands from a variety of companies.
I should mention that I am also lugging around forty pounds of food samples. Yes, forty pounds.
The samples range from individual size bags of walnuts to a pound of Barilla Plus pasta to a new line of alternative potato chips from a company by the name of Brothers All Natural.
I have LOTS to blog about when I return to New York City late Monday evening.
There is, however, one little tidbit I must share with you right now.
Guess what the buzz was at the Coca Cola booth? None other than their new variety of Diet Coke set to be released in 2010 — Diet Coke Plus with Fiber!
That’s right — 5 grams of soluble corn fiber per 20 ounce bottle. Oy.
Although the product will not be released for another year and a half, they had tasting samples. Taste wise, it is the exact same as a non-fortified Diet Coke.
I will detail my issues with adding fiber to Diet Coke in a future posting.
Oh, did I mention that the high fructose corn syrup folks also had a stand here? Wait until I tell you about THEIR “educational materials.”