Kellogg’s Smart Start Strawberry Oat Bites promises “strawberry flavor in every bite”. And, well, technically that’s correct.
Here is what the ingredient list reveals:
Strawberry flavored crunchlets (sugar, corn cereal, corn syrup, modified cornstarch, soybean oil, citric acid, glycerin, natural and artificial flavor, red #40, blue #1)
Did you hear that? That was the sound of consumers across the country getting a vicious processed-food slap across their faces.
Sorry, Kellogg’s, the cutesy “crunchlets” term doesn’t take away from the fact that this cereal has as much in the way of real strawberries as a Big Mac.
The actual cereal has whole grains as the first two ingredients, but it also contains Splenda (the latest trick to adding a jolt of sweetness while keeping sugar values low on the Nutrition Facts label).
This, by the way, is considered one of the “healthier” big-food-company cereals. Gulp.