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Buyer, Beware (And Be Smart)!

The latest video on the Small Bites YouTube channel discusses four popular deceptive advertising techniques relating to nutrition:

  • “A daily dose of antioxidants”
  • “Cholesterol-free”
  • “0 grams of trans fat per serving!”
  • “Made with fruit”

Once you’re familiar with these tricks, you won’t be a sucker at the supermarket!



  1. determinedtobefit said on September 25th, 2008

    I was upset to find that the instant grits I like to eat every now and again contain trans fat. 0g on the label of course, but partially hydrogenated soybean oil in the ingredients list. I knew that baked goods and desserts tend to contain this stuff but grits? It just goes to show that you really have to look!

  2. Hemi W said on September 26th, 2008

    re: trans fat -
    1. I read somewhere that manufacturers can claim “0 trans fat” if there is less than 0.5g per serving, but “No trans fat” only if there is absolutely 0g trans fat in the product. true?
    2. Aren’t there new means of hydrogenation that don’t create trans fats? Some margarines claim no trans fats.

  3. Ross said on February 8th, 2010

    The claim on labels for “Fat Free” is true for ALL fats. They can claim it is free of fat when it has less than 0.5g, regardless of the type of fat.

    Ross Kennedy, Registration Eligible

  4. Andy Bellatti said on February 8th, 2010

    Yes, but that’s not a huge concern compared to trans fats. Trans fat consumption (from partially hydrogenated oils) should ideally be at ZERO grams per day. Someone could potentially be getting 1.5 grams a day due to this label loophole.

    1.5 grams of fat added to one’s day really isn’t significant, which is why I focused solely on trans…

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