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  • Archive for the ‘dairy queen’ Category

    In The News: Undersizing!

    story.blizzard.courtesyKudos to Dairy Queen (those are four words I never imagined writing!) for going against the “bigger, bigger, bigger!” trend and announcing that starting this July, they will offer “a 7-ounce Mini Blizzard [frozen dessert], 5 ounces tinier than its current “small” frozen treat.”

    As it stands now, a small Blizzard adds up to a mighty powerful:

    • 550 calories
    • 10 grams saturated fat (half a day’s worth)
    • 410 milligrams of sodium
    • 12 teaspoons of added sugar

    We can therefore roughly estimate that the new Mini Blizzards will provide:

    • 400 calories
    • 7 grams saturated fat
    • 320 milligrams sodium
    • 8 teaspoons added sugar

    While certainly not a “healthy” item (it’s almost as artificial as Heidi Montag), I am at least encouraged by the fact that consumers will now be able to order a smaller portion if they so choose.

    I would never suggest tracking down a mini Blizzard for an afternoon snack, but I live in the real world.  Almost every client I work with occasionally visits a fast food restaurant, and the availability of smaller portions certainly helps.

    International Dairy Queen’s associate vice president of communications Dean Peters, meanwhile, is clearly on a different page than I.  While he recognizes that this new Mini Blizzard will appeal to “smaller appetites”, he also states that the fast food chain “felt there was an opportunity with a smaller size Blizzard to perhaps bundle it with a combo meal or a food meal, as well.”

    I’ll take “brown nosing the stockholders” for $1,000, Alex.

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    Just ‘Cause It’s Made With Pumpkin Doesn’t Mean It’s Healthy

    pumpkins-main_FullAs autumn proceeds to pepper foliage with orange and red hues, drop temperatures, and add a unique crisp to the air, food chains roll out their traditional seasonal offerings.

    As you can see below, the Fall season brings plenty of nutritional frights!

    • Au Bon Pain pumpkin muffin: 530 calories
    • Au Bon Pain large pumpkin latte: 40 grams of added sugar (as much as a can of Coca-Cola; 160 additional calories)
    • Dairy Queen small pumpkin pie Blizzard: 570 calories, 12 grams saturated fat (60% of a day’s worth)
    • Dunkin’ Donuts pumpkin muffin: 630 calories (130 more than a large order of McDonald’s french fries)
    • Dunkin’ Donuts large pumpkin latte: 44 grams of added sugar (11 teaspoons, or 176 additional calories)
    • Starbucks pumpkin scone: 480 calories, 9 grams (almost half a day’s worth) of saturated fat, 38 grams of added sugar (9.5 teaspoons; 152 additional calories)
    • Panera Bread Company pumpkin-shaped shortbread cookie: 12 grams saturated fat (as much as a tablespoon and a half of butter)

    Enjoy responsibly.

    Any time you purchase a flavored coffee, make it a small, and skip — or ask for half — the whipped cream.

    Similarly, these gigantic baked goods are better off in the “no more than once a week” category.

    The key is to plan accordingly.  If sharing isn’t an option, then make that baked good your only sweet of the day, and be sure that your lunch and dinner that day mainly consist of a protein and plenty of vegetables (ie: grilled fish and sauteed broccoli, three-bean chili, seitan or chicken with a baked sweet potato, canned tuna or grilled chicken over a colorful salad, etc.)

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    Numbers Game: Answer

    A six-piece chicken strip basket at Dairy Queen packs in 12 grams of trans fat and 2,910 milligrams of sodium.

    (NOTE: Trans fat consumption is recommended at zero grams a day; maximum daily sodium intake is set at 2,400 milligrams)

    That’s what six chicken strips, a handful of fries, two slices of toast, and some gravy sauce add up to (in an entree many people have for lunch on any given day).

    Think you can soften the blow by getting just four chicken strips, skimping on the fries, and starting with a bowl of cream of broccoli soup?

    Think again!

    That bowl sets you back 570 calories, five grams of trans fat and an outrageous 4,770 milligrams of sodium!

    Yes, that’s four THOUSANDnot a typo of four hundred.

    Hope you get a tall glass of water with that order…

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    Numbers Game: The Power of Six

    A six-piece chicken strip basket at Dairy Queen packs in _______ grams of trans fat and _____________ milligrams of sodium.

    (NOTE: Trans fat consumption is recommended at zero grams a day; maximum daily sodium intake is set at 2,400 milligrams)

    a) 7/2,100
    b) 12/2,910

    c) 8/2,560
    d) 10/2,750

    Leave your guess in the “comments” section and come back on Friday for the answer!

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    Bypass Queen

    Dairy Queen is gleefully promoting its “Blizzard” (ice cream with candy mix-ins, which has put them on the ice cream map since 1985) treat of the month — the Reese’s Peanut Butter Cup flavor (pictured alongside this post).

    Not surprisingly, you can get it in either a regular or large size.

    The large size weighs slightly over a pound! Its nutrition label would read something like this:

    Calories: 1,050
    Total fat: 38g (58% of the daily value)
    Saturated fat: 29g (145% of the daily value)
    Sugars: 133g (11 tablespoons!)

    What is truly disturbing is that this size is not advertised for sharing — it’s all about wolfing it down solo.

    Is there really a need to sell a mammoth-sized portion of an item that, even in its regular size, is already quite an indulgence?

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