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    Archive for the ‘deception’ Category

    Coca Cola’s “Q&A” is 100% “PR” Spin

    A few days ago, deep into a clean-up project in my apartment, I came across a small, 42-page “Q&A” booklet for Coca Cola’s Live Positively campaign.

    Subtitled “Your Refreshed Everyday Pocket Guide to Our Products and Our Commitment to Sustaining the Environment and Community,” it was one of the souvenirs I picked up at this year’s American Dietetic Association conference and expo.

    The booklet – also available online – is a crash course in Big Beverage’s most common smoke-and-mirror tactics: vehement emphasis on physical activity, avoidance of nutrition issues, a framework of health centered solely around obesity and caloric intake, and rampant use of vague terms like “balance” and “moderation”.

    Let’s dissect…

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    Speaking With…: Bruce Bradley

    A few weeks ago, I learned of a relatively new blog largely centered around food industry deception, but with an interesting twist — its author, Bruce Bradley, is a former Big Food marketer!

    Specifically, Mr. Bradley spent over fifteen years as a food marketer at companies like General Mills, Pillsbury, and Nabisco. He has since, in his words, “become more educated about the risks and environmental impact of eating processed foods”, and is now a CSA enthusiast.

    I recently asked Mr. Bradley some questions that I thought someone with his unique background and experience could really shed some light on:

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    New Products, Same Old Deception

    I enjoy keeping up with Big Food’s product releases. Not only is it mind-blowing to see how many different ways you can rearrange crop subsidies, unhealthful oils, and added sugars to come up with “new” items; it’s also fun to see what front-of-package health claims and call-outs are trotted out.

    The three products below may be new on the shelf, but the “wholesome and healthy” deception is the same old dog and pony show.

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