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    Archive for the ‘Eat This Not That!’ Category

    Why “Eat This, Not That!” Is Not “All That”

    The Eat This, Not That! books, co-authored by Men’s Health editor-in-chief David Zinczenko and nutrition editor Matt Goulding, spawned from a popular monthly feature in Men’s Health magazine and quickly became best-sellers (last year, the Eat This, Not That! iPhone app achieved half a million downloads in two weeks.)

    As of now, there are nine different editions (most of them boasting a “the no-diet, weight-loss solution” banner somewhere on the cover), including Drink This, Not That! and a children’s version.  The common theme among all of them: pit two similar food products or fast food items against one another and select one as the better choice (AKA: award it the “eat this!” command).

    This is a gimmick meant solely to sell books, not communicate a message of health and proper nutrition.

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