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    Archive for the ‘Enviga’ Category

    In The News: That’s More Like It

    The Los Angeles Times shares encouraging news today — “Coca-Cola Co. and joint-venture partner Nestle agreed to pay $650,000 in a settlement with 27 states over claims that Enviga green tea burns calories, resulting in weight loss.”

    If you are not familiar with Enviga, it is a flavored sparkling green tea in the Nestea line of products.

    The claim? Drinking three cans per day helps burn anywhere from 60 to 100 calories.

    Coca Cola based that claim on the presence of EGCG, an antioxidant in green tea which has been the focus of several metabolic and weight loss studies (here is my take on the research literature.)

    The man behind this lawsuit is Connecticut Attorney General Richard Blumenthal, who added that moving forward, “any marketing of Enviga or a similar beverage that uses the terms “the calorie burner,” “negative calories” or “drink negative” must clearly disclose that the product doesn’t lead to weight loss without diet and exercise.”

    Small Bites salutes — and thanks — you, Mr. Blumenthal.

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