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    Archive for the ‘farmwashing’ Category

    Kellogg’s Misleads And, Yes, Farmwashes

    Time to check in with one of Big Food’s latest campaigns. In this instance, we turn our attention to Kellogg’s, which has rolled out quite the online defense of their various cereal lines.

    How do you make sugary, genetically modified, minimally nutritious products appear wholesome and a “great start to the day”? Behold:

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    McDonald’s Rings In 2012 with Farmwashing

    Remember last year’s Washington state-based “from here” campaign, which added a “locavore” twist to McDonald’s highly processed offerings?

    Well, the fast food giant will take farmwashing to a national scale starting next month with a truly groan-worthy advertising campaign (here is one of the upcoming ads).

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    Big Food Crimes: Farmwashing, Ruining Oatmeal

    By this point, Big Food’s nutritional rap sheet is longer than the ingredient list for Pop Tarts — and it only continues to grow.

    A recent stroll through supermarket aisles has uncovered even more felonies of deception and extreme processing.

    These products are considered armed (with lousy ingredients) and dangerous (for your health). If you spot them, do not approach them. Keep walking.

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