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    Archive for the ‘Fruit2O’ Category

    Essentially Nothing but Clever Advertising

    20093251549250.Fruit2O_022“Now some of the most powerful nutrients on earth can be found in your water,” Fruit2O Essential Water’s print advertisements proudly state.

    This particular bottled water’s added value is that it packs in a gram of fiber along with key nutrients — such as vitamin E, phosphorus, manganese, zinc, and potassium for the cranberry-raspberry flavor — that supposedly equal two servings of fruit.

    I will never understand the inclusion of vitamin E — a fat-soluble vitamin — in zero-calorie beverages.  Unless you’re drinking Fruit2O while munching on a food that contains some fat, the Vitamin E is not being absorbed.

    Products like these only propagate what I call “the vitamin and mineral trap.”

    Remember — foods contain much more than simply vitamins and minerals.

    In the case of fruits, there are thousands of phytonutrients — many still undiscovered — that provide health benefits, particularly as part of a food matrix (in conjunction with other nutrients, as opposed to isolated in pill form).

    Therefore, I do NOT equate a bottle of Fruit2O to two servings of whole fruit.

    I see no difference whatsoever between drinking a Fruit2O and downing a multivitamin while drinking water from your Brita filter.

    Is eating fruit that torturous and difficult for people?

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