• http://foggiachat.altervista.o...kwd=286680 disulfiram antidote azithromycin z pack levofloxacin eye drops http://foggiachat.altervista.o...kwd=353028
  • gabapentin 215 baclofen medicine antabuse or naltrexone pastillas orlistat efectos secundarios clomiphene price
    cialis sans ordonnance en belgique http://innovezdanslesimplants....age=127477 cialis pharmacie canadienne http://innovezdanslesimplants....age=615049 générique cialis 10 mg achat securise de viagra generique cialis vrai commande levitra viagra priser viagra bestellen nederland boutique gehe zu hier http://logement-jeunes.aquitai...-bestellen http://logement-jeunes.aquitai...t-bekommen

    Archive for the ‘More Matters campaign’ Category

    Numbers Game: Answer

    In 2007, Masterfoods USA– a division of Mars, Inc. — spent $ 100 million advertising M&M’s chocolate candies in “offline” media (AKA everything except the Internet).

    That’s actually a pretty standard expense for the top candy and chocolate manufacturers!

    Meanwhile, the Five A Day campaign (advocating the consumption of at least five servings of fruits and vegetables a day) had a $4 million advertising budget to spread their message across the United States in 2004.

    By the way, that campaign was relaunched in 2007 after 15 years under the name “More Matters.”

    Rather than focus on one set number, consideration is given to individual guidelines based on varying calorie levels (some people only require four servings a day, while others should be getting eleven.)

    This campaign’s annual advertising budget? $3.5 million.

    SOS, anyone?

    Share

    • Search By Topic

    • Connect to Small Bites

    • Subscribe to Small Bites

    • Archives

      • 2017 (1)
      • 2013 (1)
      • 2012 (28)
      • 2011 (89)
      • 2010 (299)
      • 2009 (581)
      • 2008 (639)
      • 2007 (355)