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    Archive for the ‘Pop-Tarts’ Category

    Big Food’s “Wholesome” Deception

    Defined as “conducive to bodily health; healthful; salubrious,” the word ‘wholesome’ counts “nourishing” and “nutritious” among its synonyms. It appears Big Food is blissfully ignorant to these facts, at least based on the horrific “kids’ food” concoctions they have branded as “wholesome”. Behold the worst offenders:

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    You Might As Well Call Them “Crop Subsidy Tarts”

    Pumpkin-Pie-Pop-TartsAutumn means two things — a dearth of “best & worst beach bodies” tabloid covers and the arrival of pumpkin-flavored items in stores.  Kellogg’s Pop-Tarts are not exempt from the latter, hence the latest addition to their product lineup — limited edition Frosted Pumpkin Pie pastries.

    Alas, the ingredient list reveals very little in the way of fall flavors and lots of the usual processed suspects.  Take a look at the entire ingredient list before we break it down:

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    Asterisks Never Lie

    You can never be dupedServeImage if you make a habit of reading the fine print.

    Case in point — Pop-Tarts Frosted Apple Strudel toaster pastries, which I came across at a supermarket a few hours ago.

    The front of the package includes an illustration of a whole Granny Smith apple and a slice of said apple next to a mound of what looks like apple pie filling.

    Next to the illustration: a “Baked with Real Fruit!*” banner.

    Aha!  There’s the asterisk.  I immediately grabbed the box off the shelf and began the hunt for the “oh, yeah, about that whole ‘baked with real fruit’ statement…” disclaimer.

    After many flips and turns of the Pop-Tarts box, I came across this:

    “Filling made with equal to 10% fruit”

    Awkward grammar, anyone?

    This is why it pays to read everything on a food product’s packaging.

    What the folks at Kellogg’s are essentially telling us is that if, theoretically, each toaster pastry had ten teaspoons of apple strudel filling, one of those teaspoons would consist of apples.

    The other nine?  Mostly sugar and high-fructose corn syrup.


    Let’s Play “Find The Grape”!

    ServeImagePop-Tarts® newest flavor?  Frosted wild grape.

    Let’s take a look at the ingredient list and see how quickly we can find a smidge of grapes.  Ready?

    First three ingredients:

    • enriched (white) flour
    • corn syrup
    • high fructose corn syrup

    Lovely.  The first three ingredients are a mere reflection of crop subsidies — wheat and corn.

    Alright, let’s take a look at the next three ingredients:

    • sugar
    • soybean and palm oil
    • dextrose

    No luck there, either.  But, hey, there’s some more sugar for you!

    Maybe the next group of three will be the charm?  By the way, every ingredient from here on out makes up two percent — or less — of a Pop-Tart:

    • cracker meal
    • wheat starch
    • salt

    Hmmm.  Starting to get a little impatient now.  This was a grape flavor, wasn’t it?  Well, let’s cross our fingers as we read the next three ingredients:

    • dried grapes
    • dried apples
    • cornstarch

    Success (sort of)!  Nine ingredients later, we come to the so-called central figure of the product.

    With that kind of ingredient list, it’s no surprise that each Pop-Tart contributes four teaspoons of sugar to breakfast.


    More of the Same

    Join me as I peruse the breakfast food aisle and analayze the newest offerings.

    First up — Kellogg’s Raisin Bran Extra (traditional Kellogg’s Raisin Bran with yogurt clusters, cranberries, and almonds.)

    While points are scored for the exclusive use of whole wheat and presence of seven grams of fiber, not all is peachy.

    The ingredient list displays sugar on six separate occasions, and a cup of this cereal contains as much sodium as two 1-ounce bags (think vending machine size) of Doritos!

    Hannah Montana’s gruesome invasion of pop culture now extends to cereal thanks to Kellogg’s Hannah Montana cereal (“multi-grain secret star cereal with strawberry milkshake flavoring.”)

    The product’s nutrition label, much like Miley Cyrus’ vocal capability, is absolutely lackluster.

    One cup offer a paltry gram of fiber, 2 grams of protein, and five times more sodium than potassium (the marker of a heavily processed food).

    The ingredient list doesn’t fare out much better. First up on the list? Corn meal.

    Since the cereal is made from corn and oat, it is obnoxiously advertised as “multi grain” (literally meaning “more than one grain” and further proof that “multi grain” has nothing to do with fiber content!)

    Let’s move on to Pop Tarts’ newest flavor, chocolate banana split (“white dough, banana/chocolate striped filling, white base frosting, and crunchlettes”).

    Just one of these toaster pastries (not exactly the most accurate serving size, especially since you get two per individual pack) clocks in at 200 calories, 200 milligrams of sodium, and 4 teaspoons of added sugar.

    Despite the illustration of fresh banana slices on the packaging, bananas are missing from the ingredient list.

    Underwhelming, yet not at all surprising.


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