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Archive for the ‘Snickers’ Category

Mars, Inc.’s Deceptive & Self-Congratulatory “Downsizing”

Candy bar manufacturer Mars, Inc. made news this week following an announcement that by the end of 2013, none of its candy bars would surpass the 250-calorie mark (a regular-sized Snickers bar currently clocks in at 280).

The general response by many in the health and nutrition community was a positive one. Certainly, taking away a 540-calorie king-size Snickers as an option is a good thing (after all, why buy the “regular” size if, for just a few more cents, you could have one almost twice as large, right?).

I, however, see this as nothing more than tried-and-true Big Food spin.

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A ‘Healthy’, School-Approved Snickers Bar!

As those of you who follow me on Twitter know, I am currently in San Diego for the American Dietetic Association’s annual Food & Nutrition Conference & Expo (FNCE). Over the past two days, I took you on mini virtual tours of the vendor expo, where we visited the Sugar Association, the High Fructose Corn Syrup folks, Subway, Coca-Cola, and other “what are you doing at a nutrition conference?” booths.

While plenty is ‘blog-worthy’, one particular Mars, Inc. product caught my eye: Marathon Smart Stuff Powered By Snickers bars.

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