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    Archive for the ‘Wheaties Fuel’ Category

    “Man Food”, “Woman Food”: A Very Profitable Food Industry Scam

    When it comes to marketing food, sex sells.  Well, gender, really.

    Food companies love to market what I refer to as “gendered foods”; that is, products that perpetuate the classic (and socially constructed) “this is for boys, this is for girls” dichotomy.

    Despite their proclamations of “addressing a particular concern” to a particular segment of the population, these gendered products are, in all actuality, “unisex” ones backed with highly gendered marketing campaigns.  In a 2009 post, I briefly touched upon “his” and “hers” vitamins.  This time around, let’s examine three of the bigger gendered food players.

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