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Essentially Nothing but Clever Advertising

20093251549250.Fruit2O_022“Now some of the most powerful nutrients on earth can be found in your water,” Fruit2O Essential Water’s print advertisements proudly state.

This particular bottled water’s added value is that it packs in a gram of fiber along with key nutrients — such as vitamin E, phosphorus, manganese, zinc, and potassium for the cranberry-raspberry flavor — that supposedly equal two servings of fruit.

I will never understand the inclusion of vitamin E — a fat-soluble vitamin — in zero-calorie beverages.  Unless you’re drinking Fruit2O while munching on a food that contains some fat, the Vitamin E is not being absorbed.

Products like these only propagate what I call “the vitamin and mineral trap.”

Remember — foods contain much more than simply vitamins and minerals.

In the case of fruits, there are thousands of phytonutrients — many still undiscovered — that provide health benefits, particularly as part of a food matrix (in conjunction with other nutrients, as opposed to isolated in pill form).

Therefore, I do NOT equate a bottle of Fruit2O to two servings of whole fruit.

I see no difference whatsoever between drinking a Fruit2O and downing a multivitamin while drinking water from your Brita filter.

Is eating fruit that torturous and difficult for people?



  1. Fernando said on June 28th, 2009

    Not to mention, a single bottle of Fruit2O probably costs more than buying two servings of most actual fruit. And by the label (maltodextrin is the fiber source), the drink probably contains more corn than it does of the fruits painted on the labels.

  2. Andy Bellatti said on June 28th, 2009

    Two excellent points, Fernando!

  3. sandra742 said on September 9th, 2009

    Hi! I was surfing and found your blog post… nice! I love your blog. :) Cheers! Sandra. R.

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