Following the recent success of pro-vegan books like Skinny Bitch (click on the link to read my scathing review), I have had several people happily tell me they are “going vegan” in an attempt to eat healthier.
Let me point out that I have a mostly vegan diet, so this post is not coming from a “pro-carnivore” or “anti-vegan” stance.
However, I have a real problem with the prevailing notion that veganism is, by virtue, a healthy way of eating.
Case in point — this “I Can’t Believe It’s Vegan” public service announcement courtesy of the People for the Ethical Treatment of Animals (PETA).
The first sentence already elicited a groan:
Being vegan doesn’t mean you have to eat wheatgrass and alfalfa sprouts.
Really? A “crunchy vegan” joke?
Anyhow, I was disturbed by the nutritionally empty products proudly displayed in the campaign’s accompanying photograph: sugary cereals, chips, cookies, fruit snacks, instant cake mixes, Pop Tarts.
Although PETA mentions that “one cannot live on Goldenberg Peanut Chews alone”, this campaign is completely misguided. What is the message supposed to be — “support animal welfare while feeding yourself junk?”
If the intention of this campaign is to demonstrate that one can be vegan and still buy tasty snacks at the supermarket, why not show healthier items like jars of nut butters, containers of hummus, fresh fruits, 100% whole grain products, guacamole, salsa, trail mixes, Amy’s frozen meals, and Kashi snacks?
Many thanks to @CatherineAnne for tweeting me the link to PETA’s campaign.