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    Good Morning, Unnecessary Products!

    productshotBehold CapriSun’s latest venture — CapriSun Sunrise.

    According to its advertisements, this juice drink blend “adds a little sunshine to breakfast” by providing children with calcium and Vitamin C in a “fun-for-them, no-fuss-for-you pouch.”

    Sigh.  This quite possibly deserves the “most unnecessary product award.”

    From a nutrition label and ingredient list standpoint, there is absolutely no difference between CapriSun Sunrise and regular CapriSun.  Water and sugar are the first two ingredients, followed by juice concentrates (more nutrition-void sugar!)  The highly-advertised vitamins and minerals are simply tacked on during processing.

    THIS is supposed to reassure parents that their children are starting off the morning nutritiously?  They might as well serve their children a glass of sugar water a with a chewable multivitamin on the side.

    Apparently, consumers are buying into the notion that certain products are strictly for the morning hours, despite being identical to their “any time of day” counterparts.  Luna Bars’ Sunrise bars (released in 2007) have sold well, and 2006’s Gatorade A.M. has managed to stay afloat in the sports drink arena.

    According to CapriSun, their Sunrise line “makes Mom sense.”  I think it’s NONsense.

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