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    Health Hype on Aisle 5!

    gogurtAh, that ubiquitous marketing tactic known as the “health halo” appears to be multiplying.

    You know the drill.  Take minimally nutritious food, sprinkle one fiftieth of a pinch of “something healthy”, and market the living *bleep* out of said ingredient on the product’s packaging.

    Consider these recently-spotted offenders:

    • Cinnamon Chex.  “With a touch of real cinnamon,” no less.  Cinnamon offers fiber, manganese, and heart-healthy phytonutrients and antioxidants.  Alas, this cereal contains more sugar, oil, and salt than it does the sweet spice.
    • Betty Crocker Quick Banana Bread Mix.  “With real bananas,” the box touts.  The bananas are in there, alright.  As dried flakes.  Right after white flour, sugar, and partially hydrogenated oils.  PS: Each of the finished product’s twelve servings offers up an entire gram of trans fat.
    • Yoplait Go-Gurt Strawberry Splash & Berry Blue Blast portable yogurt flavor-combination packs. There isn’t a single strawberry or blueberry in either yogurt, not even in dehydrated or powdered form.  Instead, we get artificial dyes (the same ones banned by the European Union) and flavors.
    • Oscar Mayer Lunchables Sub Sandwich, Turkey and Cheddar.  This is described as “more wholesome” than previous varieties.  Does this ingredient list scream “wholesome” to you?

    Thank you to Small Bites intern Laura Smith for valuable assistance with this post.

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