• eset smart security purchase buy adobe photoshop cs2 mac purchase windows xp service pack 3 buy apple aperture 2 uk buy microsoft office 2011 online microsoft office discount nhs photoshop buy cs4 adobe photoshop elements 9 cheapest price cheapest vmware fusion buy microsoft office 2008 for mac home purchase powerpoint for mac buy microsoft office word 2007 home and student discount adobe premiere elements 8 buy microsoft office for mac cheap windows server 2003 cal
  • windows 7 professional full version best price buying office word buy mac os x server 1.0 buy 2003 microsoft office online buy final cut pro 6 beyond the basics discount acronis 2009 buy audition 2.0 discount screenflow buy corel painter mac cheap adobe illustrator 10 buy quicken 2007 deluxe download price of windows 7 oem in india purchase microsoft office 2010 cheap office 2007 professional best price microsoft office 2003

    In The News: Empty Promises

    flnatcheetosThis month’s Food Product Design trade magazine shares consumer, media, and market research giant Mintel Solutions’s 2008 statistics on product development in the food industry.

    Much to my initial surprise, “during 2008, ‘natural’ was the most-frequent claim on new foods and beverages.  [In the United States,] one-third [of products sported] the claim, up 16% from 2007.”

    I scratched my head pondered over this factoid for a few minutes.  Why would food companies choose “natural” as a selling point?  Why not brag about Omega-3 fortification or whole grain inclusion?

    Then, it hit me.

    There is no legal definition for “natural.”  The Food & Drug Administration has not defined what products can — and can’t — use that term in their advertising.

    Much to food companies’ liking, consumers associate “natural” with healthy, low in calories, and nutritious.  While that is certainly true if you’re talking about pears or tomatoes, it doesn’t apply to other “100% natural” products like high fructose corn syrup, 7Up, and Cheetos white cheddar puffs.

    This phenomenon is not contained within the 50 states.  “On a global scale, ‘natural’ claims appeared on almost one in four (23%) new products.”

    Share

    2 Comments

    1. Meredith said on April 29th, 2009

      Andy, on the new website your RSS feed is only showing the first few sentences of each article. Could you change it back to the original settings, where we could read the whole article via a reader?

      Thank you! The new site looks great.

    2. Andy Bellatti said on April 30th, 2009

      Hi Meredith,

      Thank you. I have alerted my web team. They are looking into it.

    Leave a Reply

    Trackbacks