Unilever announced yesterday it “plans to remove all partially hydrogenated oils — artificial trans fats — from its soft-spread brands, including I Can’t Believe It’s Not Butter and Shedd’s Spread Country Crock,” USA Today reports.
The reformulation goes into effect this August and must be completed by March of 2010.
This is the real thing, by the way. Deception-free!
The same can’t be said about their current product lineup, which advertise “0 grams of trans fat” simply because each serving contains less than 0.5 grams.
That sneakiness in itself is infuriating, but it is a double blow since the Food & Drug Administration considers it legitimate and legal!
Alas, change has come. “[Unilever] will no longer mix in even tiny amounts [of trans fat], which added texture and shelf life. The new label, for the first time, will boast: No hydrogenated oils.”
As a result of the new ingredient list, “all four of [Unilever's] spread brands will have only 0.05 grams per serving of trans fat, the minute amount that occurs naturally in vegetable oils.”
Paying attention to servings is still important, since these “new” spreads will have higher levels of saturated fat.
I can already hear it. “It’s always something, isn’t it?”
Not exactly. Remember — a 2,000 calorie diet allows for 20 grams of saturated fat a day (a 2,400 calorie diet, meanwhile, allows for 24 grams).
That is very different from trans fats — the recommendation was to have absolutely none (not counting the minuscule amounts that naturally occur).