Kudos to Dairy Queen (those are four words I never imagined writing!) for going against the “bigger, bigger, bigger!” trend and announcing that starting this July, they will offer “a 7-ounce Mini Blizzard [frozen dessert], 5 ounces tinier than its current “small” frozen treat.”
As it stands now, a small Blizzard adds up to a mighty powerful:
- 550 calories
- 10 grams saturated fat (half a day’s worth)
- 410 milligrams of sodium
- 12 teaspoons of added sugar
We can therefore roughly estimate that the new Mini Blizzards will provide:
- 400 calories
- 7 grams saturated fat
- 320 milligrams sodium
- 8 teaspoons added sugar
While certainly not a “healthy” item (it’s almost as artificial as Heidi Montag), I am at least encouraged by the fact that consumers will now be able to order a smaller portion if they so choose.
I would never suggest tracking down a mini Blizzard for an afternoon snack, but I live in the real world. Almost every client I work with occasionally visits a fast food restaurant, and the availability of smaller portions certainly helps.
International Dairy Queen’s associate vice president of communications Dean Peters, meanwhile, is clearly on a different page than I. While he recognizes that this new Mini Blizzard will appeal to “smaller appetites”, he also states that the fast food chain “felt there was an opportunity with a smaller size Blizzard to perhaps bundle it with a combo meal or a food meal, as well.”
I’ll take “brown nosing the stockholders” for $1,000, Alex.