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  • In The News: Undersizing!

    story.blizzard.courtesyKudos to Dairy Queen (those are four words I never imagined writing!) for going against the “bigger, bigger, bigger!” trend and announcing that starting this July, they will offer “a 7-ounce Mini Blizzard [frozen dessert], 5 ounces tinier than its current “small” frozen treat.”

    As it stands now, a small Blizzard adds up to a mighty powerful:

    • 550 calories
    • 10 grams saturated fat (half a day’s worth)
    • 410 milligrams of sodium
    • 12 teaspoons of added sugar

    We can therefore roughly estimate that the new Mini Blizzards will provide:

    • 400 calories
    • 7 grams saturated fat
    • 320 milligrams sodium
    • 8 teaspoons added sugar

    While certainly not a “healthy” item (it’s almost as artificial as Heidi Montag), I am at least encouraged by the fact that consumers will now be able to order a smaller portion if they so choose.

    I would never suggest tracking down a mini Blizzard for an afternoon snack, but I live in the real world.  Almost every client I work with occasionally visits a fast food restaurant, and the availability of smaller portions certainly helps.

    International Dairy Queen’s associate vice president of communications Dean Peters, meanwhile, is clearly on a different page than I.  While he recognizes that this new Mini Blizzard will appeal to “smaller appetites”, he also states that the fast food chain “felt there was an opportunity with a smaller size Blizzard to perhaps bundle it with a combo meal or a food meal, as well.”

    I’ll take “brown nosing the stockholders” for $1,000, Alex.



    1. Andrew Carney said on April 20th, 2010

      Sharing it with my girlfriend moves it down to 200 cal and 3.5g sat fat!! I’m sure it’s still so sweet and heavy that 7 oz between two people (that don’t eat this stuff every day) will be perfectly large enough! Too bad I bet the price will only be 20 cents under the normal size or something, lol

    2. Andy Bellatti said on April 20th, 2010

      Exactly! Share it with someone else and you have a treat with decent calories, sat fat, sodium, and sugar amounts.

    3. Sarah @ Semi-Sweet said on April 22nd, 2010

      7 oz. is still pretty hefty – as is the calorie pricetag of 400 cals! That’s a meal for me, most days. I do love downsizing though, and applaud them for that. I always get funny looks at ice cream stores, etc. when I order a kiddie cone – but even “smalls” are so flippin’ large these days!

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