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Let’s Play “Find The Grape”!

ServeImagePop-Tarts® newest flavor?  Frosted wild grape.

Let’s take a look at the ingredient list and see how quickly we can find a smidge of grapes.  Ready?

First three ingredients:

  • enriched (white) flour
  • corn syrup
  • high fructose corn syrup

Lovely.  The first three ingredients are a mere reflection of crop subsidies — wheat and corn.

Alright, let’s take a look at the next three ingredients:

  • sugar
  • soybean and palm oil
  • dextrose

No luck there, either.  But, hey, there’s some more sugar for you!

Maybe the next group of three will be the charm?  By the way, every ingredient from here on out makes up two percent — or less — of a Pop-Tart:

  • cracker meal
  • wheat starch
  • salt

Hmmm.  Starting to get a little impatient now.  This was a grape flavor, wasn’t it?  Well, let’s cross our fingers as we read the next three ingredients:

  • dried grapes
  • dried apples
  • cornstarch

Success (sort of)!  Nine ingredients later, we come to the so-called central figure of the product.

With that kind of ingredient list, it’s no surprise that each Pop-Tart contributes four teaspoons of sugar to breakfast.



  1. Ken Leebow said on February 28th, 2010

    Fun game…you might want to analyze the “heart healthy” Pom Wonderful at this site – Full of amazing anti-oxidants. I believe it comes in at a healthy serving of 15 teaspoons of sugar and 300 calories.

    Ken Leebow

  2. Andy Bellatti said on February 28th, 2010

    Wow, horrible! About a year and a half ago, I did a video blog on misleading claims, and spoke about POM. You can find it if you search for “POM” in the drop-down menu to the right of the screen.

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