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  • Made with Real Fruit. Really!

    018627431640Avid readers of Small Bites know how much I despise the “made with real fruit” scam so many processed foods love to advertise.

    In case you are not familiar with it, I am referring to items like fruit snacks or sugary cereals which boast about fruit on their ingredient list only to simply offer juice concentrates (think concentrated fruit sugar devoid of any nutrition).

    Alas, the folks at Kashi  mean what the say.

    Their new fruit & grain Tasty Little Chewies are advertised as being “made with real fruit” and, well, they’re not pulling a fast one on us!  The second ingredient, after all, is dates.  Not date juice,  not dehydrated date concentrate, but REAL dates.

    In fact, dates appear BEFORE chocolate on the ingredient list.  Knock me over with a flaxseed!

    These new bars are delicious, by the way.  I recently tried the Dark Chocolate Coconut flavor and am a fan.  I recommend adding it to your snack repertoire, particularly with this nutrition profile:

    • 120 calories
    • 1.5 grams saturated fat
    • 50 milligrams sodium (a mere 2% of the allotted maximum)
    • 4 grams fiber
    • 7 grams sugar (I am guessing only 4 grams are from added sugars)

    TLC indeed!

    Share

    13 Comments

    1. Marianne said on May 5th, 2009

      I love those dark chocolate coconut bars by Kashi. I just wish they would sell them up here in Canada!

    2. Carrie said on May 5th, 2009

      I am so glad you are giving these your approval because I am eating the Chocolate Coconut flavor now, and LOVIN’ them! They are surprisingly good.

    3. Sara said on May 7th, 2009

      I love these right before I run or workout. The pumpkin pie ones are the best!! And, Target sells them for a lot less than the grocery stores.

    4. Andrea said on May 7th, 2009

      Ooh yes, the Dark Chocolate Coconut flavor is yummy! They really hit the spot when I find myself missing Almond Joy bars. Definitely a superior sub for that junk.

    5. US FoodTrends said on May 8th, 2009

      Remember, if you spend the $6.00 for a package and bring it home, you are bringing home:
      720 calories
      50 grams of sugar (1/4 cup!)

      It’s still processed junk food. Why eat it at all? It’s nutritionally unnecessary empty calories – a candy bar that’s “all natural”.

      I agree with the treats in moderation approach, but again, you’re bringing home 720 calories and 50 grams of sugar – nothing moderate about that.

    6. Andy Bellatti said on May 8th, 2009

      US Food Trends,

      #1 — The package costs $4.49, not $6.00

      # 2 — Most of the sugar in this product is naturally-occurring (from dates).

      #3 — What qualifies these bars as junk food? How do YOU define junk food? I don’t think it is accurate to qualify anything sold in a box as junk food. Are you saying this Kashi bar and a Pop Tart are essentially the same thing? Or that one of these bars and a Snickers bar are one in the same?

      #4 — “Why eat it at all?” Here are a few reasons: it’s tasty, it’s 100% whole grain, it has very little add sugar, it’s very low in sodium and trans fats, it and provides 4 grams of fiber.

      # 5 — Considering that these are 6 individually wrapped bars, why are you figuring out calorie totals for the whole box? That’s quite a stretch. This is very different from a bag of chips or a pint of ice cream, where you can polish off a whole container in one sitting. These bars are mostly used by people as an “on the go” snack to have in their gym bag or lunch bag every day. I have never heard someone tell me they polished off an entire box of Kashi granola bars. When someone brings a loaf of whole wheat bread home containing twenty 120-calorie slices, do you also dryly reply: “You are bringing home 2,400 calories. Nothing moderate about that”? You are making a very weak argument.

    7. US Food Trends said on May 11th, 2009

      It’s not an argument, it’s a reminder to people about what they’re bringing home. Start eating one of these bars every day and you’ll gain 12.5 pounds in a year, and add 5.6 pounds of sugar to your diet.

    8. Andy Bellatti said on May 12th, 2009

      The idea isn’t to add these to your diet, but to replace a food higher in calories (ie: a 200 calorie granola bar) with them.

      Would you tell someone who brings apples home that if they eat one every day they will gain 10 pounds in a year? No, you would encourage them to have one of those apples in place of another food higher in calories.

    9. US Food Trends said on May 12th, 2009

      So many blogs are about “eat this”, “take this”, “eat more of this”.

      I have to believe that the vast majority of the audience is actually taking in more calories that they require – so shouldn’t at least half the posts be “don’t eat this”, “eat less of this”, etc?

      If you want people to add something to their diet, why not give them guidance as to what they should take away as well? If I don’t normally eat sugary snacks, should I really add this to my diet just because it’s got grains in it? Really, if I don’t normally eat sweet snacks, is there any circumstance in which you’d recommend I start eating this?

    10. Andy Bellatti said on May 13th, 2009

      When I suggest a snack, it’s pretty clear I am not telling readers to have that snack ALONG WITH their typical snack. All I am doing is building awareness so that people can realize there is a tasty and nutritious 120-calorie snack there for them.

      If you don’t normally eat sugary snacks, then don’t eat this bar, simple as that. I am not saying your life will be miserable if you don’t eat it. All I am doing is letting people know “hey, if you ever want a chocolate fix, try this bar… whole grains, 120 calories, 4 grams of fiber.” It’s not that serious.

    11. Pam said on December 14th, 2009

      I’m no rocket scientist Andy, but I knew exactly what you meant here.

      For those of us trying to make improvements to our diets, this kind of information is very valuable, and appreciated. Please keep up the good work!

    12. Michele Gaidelis said on March 6th, 2010

      Andy, I agree with Pam. I’m pretty sure that most people who are reading your website are looking for healthier alternatives to what they are already eating, not adding more calories to their current daily intake. Personally, I do not plan on adding a green smoothie, an apple, a bag of nuts and a glass of kefir to to my breakfast of oatmeal just because this is all good for me. First, that is just too much food but I would end up gaining weight pretty quickly if I threw all this together every day and didn’t cut back somewhere else throughout the day. I guess I don’t really see the point of the previous posts.

      Thanks for your blog! I have learned so much. :-)

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