As those of you who follow Small Bites regularly know, I am a big fan of Brian Wansink. I consider his research to be some of the most fascinating — and practical — in decades.
In case this is your first time in this corner of cyberspace, Wansink — author of the must-read book Mindless Eating — is a Cornell University John Dyson Professor of Consumer Behavior and director of the Cornell University Food and Brand Laboratory.
His fascinating studies have examined the subconscious effect large portions of food have on our appetites and consumption patterns.
This short video (scroll down to the bottom of the page) details one of Wansink’s classic studies — the bottomless soup bowl. Check it out!