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New Frosted Mini-Wheats: A “Touch Of Fruit”… And A Whole Lot More!

Whenever I feel the need for some blogging inspiration, I head over to the closest supermarket’s cereal aisle to see what new nutritional aberrations have popped up on shelves since my last excursion.  Yesterday proved to be quite a fortuitous day, for I met eyes with a box of New! “Touch of Fruit In the Middle” Frosted Mini-Wheats.

Much like the producers of the Saw horror movie franchise, cereal companies continue to churn out pointless “sequels” (new products) that no one clamors for, but are potential “cash cows”.

What absolutely slayed me about this particular product is the “Touch of Fruit In The Middle” aspect.  Because, indeed, a look at this cereal’s “berry-flavored filling” shows the slightest touch of fruit — and a whole lot of everything else that simply doesn’t belong.

Allow me to quote the ingredient list, in order of most to least prominent, of course:

High fructose corn syrup, glycerin, palm oil, modified corn starch, natural and artificial flavor, apple flakes, sodium alginate, strawberry flakes, blueberry flakes, grape flakes, sugar, malic acid, modified wheat starch, citric acid, sodium citrate, red 40, blue 1, soy lecithin.

So, in reality, we’re looking at “berry-flavored high fructose corn syrup and palm oil-filling with added colors.” Take one part genetically modified sweetener, one part unhealthy fat, and top off with two sketchy ingredients with possible carcinogenic properties that have been banned in some countries due to their eyebrow-raising health implications.

Since this is essentially sugar-filled sugary biscuits, you wont be surprised to learn that a 1-cup serving delivers almost a tablespoon of sugar.

If you want a “touch of fruit”, add actual whole or dried fruit to your cereal, oatmeal, or yogurt in the morning.  Sure, it might not be “in the middle”, but it’s also not drowned out by unnecessary ingredients.

PS: Vegatarians and vegans may also want to know that this particular variety of Frosted Mini Wheats — like all others, except the unfrosted kind — contains gelatin (AKA cow and pig bone collagen!).  Of course, the absence of gelatin would never make this a “great vegan cereal!”, no matter how you tried to spin it.



  1. Lauren said on February 24th, 2011

    Okay, ingredients aside, this cereal doesn’t even look appetizing. Gross!

  2. mel said on February 24th, 2011

    “Much like the producers of the Saw horror movie franchise, cereal companies continue to churn out pointless “sequels” (new products)” lol I love your blog! I recently discovered it and am trying to work my way through the archives. I really appreciate your intelligent, thoughtful, and well-written posts!

  3. Rachel said on February 25th, 2011

    I love the idea of going to the grocery store for inspiration for the blog – it’s both amusing and very very sad that it explains the state of our food. Thanks for the gelatin fyi. I’ve been vegetarian for a year and still find many foods sneaking that in – it’s very hard to eat out knowing this is probably hiding in something.

  4. Norma said on February 25th, 2011

    Saw these at the supermarket yesterday. My first thought was, “Oh, just what a sugar-frosted cereal needs: JELLY!” Where are we all going? And why are we in this handbasket? ;)

  5. Jerry said on February 25th, 2011

    Hey Andy, nice article about this new offering of “cereal.” I really appreciate your blog looking at the facts of the foods that we are offered in the marketplace. Keep up the great work! BTW, I follow Geeks In Running Shoes and see that you will be a guest this coming Sunday, awesome!

  6. Andy Bellatti said on April 13th, 2011

    A large reason why we are in this handbasket is because crop subsidies make ingredients like artificial jelly super cheap!

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