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    New Year, Tastier You!

    Last February, a Canadian reader alerted me to YouBar, a small California-based company created by a mother-son duo that allows customers to create their own nutrition bars from a variety of healthy and organic ingredients ranging from almond butter to dates to ginger, cacao nibs, and oat bran.

    I liked the idea enough to blog about it, but never tasted a creation. Until now.


    For those of you not feeling the experimental bug, the website provides suggested bars. If you are feeling creative, though, you have free reign to head on begin crafting your own delicacy (which you even get to name!).

    Give yourself plenty of time, though, as the options are endless. Before you even think about choosing ingredients, decide just how big of a bar you want (the small weighs 1.25 ounces, while a large delivers almost two ounces.)

    My favorite part of the process? Once you start mixing and matching ingredients, a nutrition facts label appears on the screen, reflecting your personal bar’s nutrition information. No surprises here!

    Even the pickiest of creators should be satisfied thanks to the “special requests” option, which enables you to specify preferences like “I want ginger and cinnamon, but could you make it mostly ginger and just a pinch of cinnamon?”

    I am not at all surprised at their success and wish them the absolute best as they continue to provide healthy snacking — and the freedom to choose!



    1. Pam said on January 7th, 2009

      At $40+ for 1, they’d have to be made of gold for me to try them. I think I’ll stick to Lara bars at $1.29.

    2. Andy Bellatti said on January 7th, 2009

      You are right that YouBars are more expensive (each small YouBar costs $2.89).

      Not conducive to daily consumption for many people, but certainly a great gift idea for a nutritious foodie in your life!

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