best buy microsoft office professional 2010 price of microsoft office 2007 student buy excel 2003 online price of windows 7 home edition india best price paperport professional best price microsoft office professional 2010 purchase windows xp student edition eset smart security purchase price of office 2010 pro plus purchase microsoft office 2007 buy windows xp pro cheap best price acrobat pro extended buy captivate 3.0 buy photoshop 7 download best price adobe captivate 3
  • price of office 2013 buy microsoft office 2013 student and home best buy office 2007 sale cost of microsoft visio 2010 buy autocad lt buy money 2000 purchase omnipage download buy nuance paperport buy camtasia studio version 6 price of autocad inventor professional suite 2010 buy microsoft windows 7 professional full discount rosetta stone mandarin photoshop cs2 price buy ms office 2003 download best buy quicken premier

  • Say What?: This Report Card is Brought To You By Mickey D’s

    Thank you to reader Chris Davis for sending me a link to the latest McDonald’s marketing campaign — report cards!

    That’s right — Ronald’s burger joint and The School Board of Seminole Country, Florida, have teamed up to offer free Happy Meals to students achieving good academic, conduct, and attendance scores.

    Some of you might expect me to be flabbergasted and start punching my computer screen. Well, color yourselves surprised.

    For starters — the Happy Meal offers the choice of apple dippers instead of fries and milk in place of soda. I have to give McDonald’s some credit for allowing customers to venture outside of the usual “soda and fries” mentality.

    I also think that frequency, and not a Happy Meal itself, should be the examined issue.

    If this free Happy Meal is a once-in-a-blue-moon occurrence, I don’t interpret that as a public health menace.

    If anything, restricting unhealthy meals to certain events is better than placing them in the “grab whenever we’re in a rush” category or normalizing them as an authentic substitute for a home cooked meal.

    Yes, I know we are dealing with the issue of using food as reward, which brings its share of problems. And, no, I’m not comfortable with the idea of McDonald’s advertising on a report card.

    It is one thing if a parent chooses to grab a Happy Meal with their kids as a way of rewarding them for good grades, it’s another when children come home and say, “Mom, I got all A’s, can we go to McDonald’s? Look, we can go for free!”

    However, when I was an elementary school student in Connecticut, a local deli offered the exact same report card deal.

    Granted, it was not promoted by my school, but (surprisingly?), this is not a case of McDonald’s setting a new low standard.

    Share

    2 Comments

    1. Anonymous said on December 15th, 2007

      This is very not new. McDonald’s offered food for grades when I was a kid, and that was longer ago than I care to remember.

    2. Anonymous said on December 16th, 2007

      Unrelated question:

      I keep hearing people say that fruits should be eaten independently of any other type of food. Does this have any basis to it and if so, why?

    Leave a Reply

    Trackbacks