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    The King Comes Home

    090309-bkfriesIn the mood for Burger King fries?  Forget the drive-thru window!  In a matter of weeks, consumers will need to look no further than their supermarket’s frozen food aisle.

    King Krinkz, the first of three Burger King french fry products due this year, come in an “easy transport frypod.”  The only thing customers need to do is “shake, vent, zap [in the microwave], tap, and rip.”

    Notice that this “single-serve” item contains 4.5 ounces of French fries.  This is slightly larger than a “medium” order (which, up until recently, was the “large” size) of Burger King fries and clocks in at 400 calories.

    Why not sell these in a more reasonable 2.6 ounce (the equivalent to a Burger King “small”) container?

    Sharon Miller, vice president of retail sales for ConAgra Foods Lamb Weston, refers to this product as “perfect for today’s busy families.”

    Families?  I was picturing more of a “dude, I’ve totally got the munchies” college-aged target demographic.

    In any case, later this year we’ll be blessed with the launch of King Kolossalz “extra-large crinkle-cut fries.”  Perhaps those will deliver the 580 calories — and 40% of a day’s worth of sodium — in Burger King’s king-size fries.  In a “single-serving” portion, of course.

    Many thanks to Corey Clark for sending me this news item.

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