I think Weight Watchers promotes it.
– Katie P.
Ice milk is the outdated term for what we now call “low fat ice cream.”
The name change occurred as a result of new FDA labeling laws in 1994.
Four years later, milk underwent similar changes, with 2% officially changing its name to “reduced-fat” and 1% being renamed “low-fat.”
I don’t understand why Weight Watchers would specifically suggest participants seek out ice milk, since that term is literally extinct.